Reigniting The Franklin Spark

Franklin College Capstone Project

Enhancing the website's user experience, content and design while focusing on front-end improvements.

Client Introduction

The Franklin College of Arts and Sciences is a department of the University of Georgia, driven by the vision of harnessing the power of liberal arts and sciences to shape global leadership and promote the greater good for a sustainable future.

In an effort to enhance its connection with a diverse range of users, the college is seeking a complete website overhaul. The redesigned site aims to showcase the college’s distinctive stories and reinforce its identity within the larger UGA community.

Discover More About The Client

Website Details

Key Features

Research Page Development

Design and develop a new research page to showcase the breadth and impact of Franklin College's research.

Homepage Redesign

Conducting a content audit to identify outdated elements on the homepage and redesign it to feature an image-driven, visually appealing layout.

News Page Optimization

Enhance the news page with improved content structure, increased accessibility, and visual appeal.

UX Research and Best Practices

Conducting competitive analysis and website testing to provide recomendations for improving SEO functionality and site performance.

Our Spark

Franklin College is elevating its sub-brand with the Community Mark—a distinctive symbol of unity and pride.

At its core is the Franklin Spark, representing the vibrant intersection of arts and sciences. More than a design, it captures the energy and impact of Franklin College across UGA.

Throughout our work, you will find the Spark woven in — subtly reinforcing the identity and spirit of the Franklin community.

Meet The

Team

Anna Medina

Anna Medina is a Graphic Design and Advertising major, focusing on visual communication and design principles. As Director of Design and Digital Media, she leads the visual development and oversees all digital media elements of the project.

Kathryn Dach

Kathryn is an Advertising major with a General Business minor. As Account Manager and Client Liaison, she ensures clear communication between clients and the team, driving the successful execution of projects from start to finish.

Rachel Dowd

Rachel Dowd is an Advertising student, specializing in content creation and strategy. As Content Lead and Strategist, she is responsible for guiding the development of engaging content and ensuring it aligns with our project's goals.

Rachel Nguyen

Rachel Nguyen is a marketing major with a focus on digital marketing and business analytics, bringing a strategic approach to her work. As the Research and Marketing Lead, she combines data-driven insights with innovative marketing strategies to drive impactful results.

Sheena Deepak

Sheena Deepak is a marketing and international business student with a keen interest in project management and user experience. In her role as Project Management and UX Lead, she focuses on driving successful project outcomes while creating intuitive and impactful user experiences.