Franklin College

Visual Design Guide

Our Colors

Primary Palette

For our primary coloring, we follow UGA's classic themed colors of Bulldog Red and Arch Black. These colors are mainly used for backgrounds and headings.

Bulldog Red

Bulldog Red

HEX: #BA0C2F
Arch Black

Arch Black

HEX: #000000

Secondary Palette

As outlined in the Franklin College visual guidelines, we use the following colors for our secondary coloring to embody and reflect the college's core values and distinct aesthetic.

Chapel Bell White

Chapel Bell White

HEX: #FFFFFF
Glory Glory

Glory Glory

HEX: #E4002B
Hedges

Hedges

HEX: #B4BD00
Odyssey

Odyssey

HEX: #C8D8EB
Olympic

Olympic

HEX: #004E60
Creamery

Creamery

HEX: #D6D2C4

Our Logos

For our logos, we align closely with the UGA Franklin College branding guidelines. It features the official shades of red, black, and white, along with the iconic arch-shield, the UGA name, and the department name placed beneath or above.

Logo Vertical

Vertical Logo

Logo Horizontal

Horizontal Logo

Logo Long Horizontal

Long Horizontal Logo

Our Community Marks

As outlined in the Franklin College visual guidelines, "the Franklin Community Mark is a unique visual cue that represents the Franklin College of Arts and Sciences. Although, not a logo or spirit mark, it serves as a ‘secret nod’ to the circle of the community—a subtle yet meaningful way to express pride and connection."

The Franklin Spark is the main component that makes up the Community Mark. The intersection of lines directly mirror the convergence of arts and sciences. It symbolizes a hub — a central point of activity and influence that radiates through out UGA."

The Franklin Community Marks will be seamlessly integrated into our work, helping to build long-term recognition across various mediums and platforms.

Franklin Spark
Download Franklin Spark


One Color, Arch Black

Official Black Communitity Mark

Official Black Communitity Mark

Informal Black Community Mark

Informal Black Community Mark

Stacked Black Community Mark

Stacked Black Community Mark

One Color, Chapel Bell White

Official White Communitity Mark

Official White Community Mark

Informal White Community Mark

Informal White Community Mark

Stacked White Community Mark

Stacked White Community Mark

Our Fonts

As outlined in the Franklin College's visual guidelines, we use the following fonts to effectively embody the traits of accomplishment, curiosity, creativity, and intentionality.

Oswald Heavy

Oswald Heavy

Headlines and Stats
Merriweather Sans Bold

Merriweather Sans Bold

Intro Copy and Eyebrows
Merriweather Light

Merriweather Light

Alternate Headlines and Subheads
Merriweather Sans Regular

Merriweather Sans Regular

Body Copy

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