Franklin College
Visual Design Guide
Our Colors
Primary Palette
For our primary coloring, we follow UGA's classic themed colors of Bulldog Red and Arch Black. These colors are mainly used for backgrounds and headings.
Bulldog Red
Arch Black
Secondary Palette
As outlined in the Franklin College visual guidelines, we use the following colors for our secondary coloring to embody and reflect the college's core values and distinct aesthetic.
Chapel Bell White
Glory Glory
Hedges
Odyssey
Olympic
Creamery
Our Logos
For our logos, we align closely with the UGA Franklin College branding guidelines. It features the official shades of red, black, and white, along with the iconic arch-shield, the UGA name, and the department name placed beneath or above.
Our Community Marks
As outlined in the Franklin College visual guidelines, "the Franklin Community Mark is a unique visual cue that represents the Franklin College of Arts and Sciences. Although, not a logo or spirit mark, it serves as a ‘secret nod’ to the circle of the community—a subtle yet meaningful way to express pride and connection."
The Franklin Spark is the main component that makes up the Community Mark. The intersection of lines directly mirror the convergence of arts and sciences. It symbolizes a hub — a central point of activity and influence that radiates through out UGA."
The Franklin Community Marks will be seamlessly integrated into our work, helping to build long-term recognition across various mediums and platforms.
One Color, Arch Black
Our Fonts
As outlined in the Franklin College's visual guidelines, we use the following fonts to effectively embody the traits of accomplishment, curiosity, creativity, and intentionality.
Oswald Heavy
Merriweather Sans Bold
Merriweather Light
Merriweather Sans Regular
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