Complex Cloth
Visual Design Guide
Sizing & Fonts
Typography
For our fonts, we wanted to use expressive, yet modern fonts. Complex Cloth touches on very serious and sensitive topics, so we hope that the fonts ease people into visiting the website and taking part of the virtual tour.
![Image of Bebas Neue font written](assets/img/team/Bebas Neue.png)
Bebas Neue
![Image of Bobby Jones font written](assets/img/team/Bobby Jones.png)
Bobby Jones
![Image Poppins font written](assets/img/team/Poppins.png)
Poppins
Brand Colors
Colors
When deciding for colors we wanted to keep rustic and muted colors. These colors were inspired by the colors found at The School of Social Work, where Complex Cloth started. The building still has brick from the 19th century and is surrounded by trees and a dam used by the mill. We hope to portray the emotion and history of the building through these colors.
![image of dark blue color](assets/img/team/2a5251.png)
#2a5251
![image of dark grey color](assets/img/team/302c2c.png)
#302c2c
![image of brown/burgendy color](assets/img/team/69210e.png)
#69210e
![image of lighter brown red color](assets/img/team/83433f.png)
#83433f
![image of brown orange color](assets/img/team/ad553f.png)
#ad553f
![image of beige tan color](assets/img/team/bda589.png)
#bda589
Logos
With the logos we wanted to incorporate an important artifact, which is a quilt under Complex Cloth's possession. This quilt represents the history that took place in Athens Factory and the workers who once walked in the School of Social Work building. We created a larger logo with the woven quilt and a logo with the 'CC' initials. The horizontal logo can be used to show a more modern look, such as how we have it on the website.
![Complex Cloth woven vertical logo](assets/img/partner/Complex cloth square logo 2.png)
Vertical Logo
![Complex Cloth horizontal inital logo](assets/img/partner/horizontal cc logo.png)
Horizontal Logo
![Complex Cloth](assets/img/partner/horizontal cc logo.png)
Remembering and educating others on Athens history.
All rights reserved UGA New Media Institute.