Complex Cloth

Visual Design Guide

Sizing & Fonts

Typography

For our fonts, we wanted to use expressive, yet modern fonts. Complex Cloth touches on very serious and sensitive topics, so we hope that the fonts ease people into visiting the website and taking part of the virtual tour.

Bebas Neue

Bobby Jones

Poppins

Brand Colors

Colors

When deciding for colors we wanted to keep rustic and muted colors. These colors were inspired by the colors found at The School of Social Work, where Complex Cloth started. The building still has brick from the 19th century and is surrounded by trees and a dam used by the mill. We hope to portray the emotion and history of the building through these colors.

#2a5251

#302c2c

#69210e

#83433f

#ad553f

#bda589

Logos

With the logos we wanted to incorporate an important artifact, which is a quilt under Complex Cloth's possession. This quilt represents the history that took place in Athens Factory and the workers who once walked in the School of Social Work building. We created a larger logo with the woven quilt and a logo with the 'CC' initials. The horizontal logo can be used to show a more modern look, such as how we have it on the website.

Vertical Logo

Horizontal Logo

Remembering and educating others on Athens history.