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OTR Solutions

Visual Design Guide

Service

Logos

Service

AI Sales Assistant Logo

Service

Colors

Service

Typography

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Logos

The logos that are used are the official OTR Solutions logos with three
different color combinations including the normal, navy, and black and white logo.
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Normal Logo
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Navy Logo
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Black and White Logo
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AI Sales Assistant Logo

Our AI Sales Assistant logo is a robotic chatbot character whose name is Otto. It would be
similar to other AI chatbots but distinguished with a trucker hat to represent the trucking aspect of OTR Solutions.
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Otto Normal Placement Logo
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Otto Alternate Placement Logo
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Otto Dark Mode Logo
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Primary Colors

Navy, light blue and white are OTR Solutions' primary colors
that they use throughout their content, so we have reused them as our primary visual colors.
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#22356A
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#6EC1E4
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#FFFFFF
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Secondary Colors

Our secondary colors of gray, green and orange have also been featured on their website
and social media so we decided to add these colors to stand out within our visual content.
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#54595F
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#61CE70
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#E16602
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Typography

We chose Overpass and Roboto as our fonts because they
are the fonts OTR Solutions use and we want to stay consistent with their brand.
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Overpass Bold

Headlines/Titles
30 pts
Download Overpass Bold
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Overpass Regular

Sub-Headlines
26 pts
Download Overpass Regular
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Roboto Regular

Body
16 pts
Download Roboto Regular

Download Our Full Style Guide

Our visual design guide utilizes colors, logos and fonts from OTR’s current brand guidelines. We prioritize staying consistent with their company so that our chatbot can directly be used upon completion of the project.
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