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Branding Guide

Visual Design Document

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Typography

Traditions Highway's fronts and sizing for each heading

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Color Palette

Signature Traditions Highway brand colors

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Logo Variations

Different Versions of the Traditions Highway logo

Why did we choose these Elements?

Original Logo

We pulled colors, fonts, and fundamental elements from the original logo.

Eye-Catching

The design elements bring attention to the content and highlight the visual design of the app.

Easy

These design elements are simple and easy to the eye which will benefit both our client and our target audience.

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hero-header

Logo Variations

Traditions Highway's official logo along with other logo variations that the client may need.

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