An innovative interface for modern medical careers


For our Capstone project, we are working with the Innovation Hub client, Metropolis. For healthcare organizations, filling open positions is expensive. Metropolis uses automated and machine learning technology to generate job matches between healthcare organizations and healthcare workers. With Metropolis, we are working on improving an already existing product. We have three main areas of focus: SEO improvement, brand identity/marketing, and user experience for the existing website, additional features, and new mobile application.

Three Key Areas

Project Scope



Our SEO focus centers on optimizing their website, integrating Google Analytics, configuring keywords, and generating additional backlinks through PR and content creation.


Marketing & Social Media

Our social media focus centers on revamping social accounts, including rebranding content and adding scheduling systems to their accounts while building the company’s social following



Our UX focus centers on prototyping a new app, as well as additional web products for the company and implementing extensive user research on selected prototypes.

Meet the


Team Member Name

Darby Ashe

UX & Design Lead
Darby is an aspiring UX professional working on her Master’s in Emerging Media at the University of Georgia. Darby graduated from UGA with a bachelor’s degree in Sociology, a minor in German, and a New Media Certificate. Outside of school, she is a server and bartender at The Place restaurant in downtown Athens and is passionate about good food, great books, and traveling.
Team Member Name

Daniel Copetillo

SEO & Development Lead
Daniel is an Emerging Media Masters student with a Bachelors in Advertising and Certificates in New Media and Entrepreneurship. He currently works at the NMI as the Producer and Council President for TEDxUGA! He plays four instruments, and can be found playing them outside the office and around Athens. Beyond work, he is an avid hiker and traveler. If you can’t find him in one of those places then he is most likely somewhere exploring with his dog, Baxter!
Team Member Name

Katie Cowart

Social Media Lead
Katie Cowart is the Public Relations Specialist and News Writer for the Franklin College of Arts and Sciences at the University of Georgia. She earned her B.A. in English from UGA in 2018, and is pursuing her Master's in Emerging Media from the Grady College of Journalism and Mass Communications at UGA. She has a dog and two cats.
Team Member Name

Cesar Moncada

Marketing & Design Lead
Cesar is a content creator, graphic designer, and branding strategist currently pursuing a Master’s Degree in Emerging Media at the University of Georgia. Cesar graduated from the University of Georgia in the Fall of 2020 with a BA in advertising and a certificate in New Media. He is is passionate about building brands and using creative design as a tool to serve. He currently works for The Weather Channel as a graphic designer and loves getting to use what he has learned in EM in the workplace!
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