Peabody Student Collective

Visual Design Guide

Brand Colors

Typography

Logo Assets

Colors

Charcoal

May be used in various combinations as long as the end result is legible and sophisticated.

Gold

May be used in various combinations as long as the end result is legible and sophisticated.

Bone

May be used in various combinations as long as the end result is legible and sophisticated.

University Red

Should only be used as an accent color only.

Gray

Only to be used for text on bone or charcoal. It should never be used on gold.

Typography

Brown is the sole font family used by the Peabody brand. Brown Light is used for headline and call-out text, while Brown Regular is used for body copy. Brown Bold is used for subheads and for emphasis.

Headlines

Font: Brown Bold
Case: upper
Tracking: 200
Kerning: Metrics
Size: (variable) pt
Leading: (size x 1.4) pt

Call-out Text

Font: Brown Light
Case: upper
Tracking: 200
Kerning: Metrics
Size: (variable) pt
Leading: (size x 1.7) pt
on time and enjoy the vacation.

Body Copy

Font: Brown Regular
Case: sentence
Tracking: 200
Kerning: Metrics
Size: (variable) pt
Leading: (size x 1.7) pt
on time and enjoy the vacation.

Logos

Peabody Student Collective Logo

Peabody Brand Logo

Peabody Awards Logo

Logo Dont's

-Don’t break apart, change the proportions of, or rearrange the logo elements.
-Don’t use unauthorized colors for the logo.
-Don’t rotate or flip the logo.
-Don’t use the wordmark without the logomark.
-Don't apply any drop shadows or effects to the logo in any way.
-Don’t skew or distort the logo.
-Don’t place the logo over a busy photograph.
-Don’t use the logo as a container for images.
-Don't go below 80px wide digitally.

Logo Color Combinations

-Gold on Bone
-Bone on Charcoal
-Gold on Charcoal
-Charcoal on Gold

Download the Peabody Student Collective Logo here.

Make something work. Then, make it work better.