Round Badge
Best for social graphics, profile images, and quick brand recognition moments.
Franklin GPT Brand System
Frank
Visual Guide
This guide captures the visual identity for Franklin GPT and Frank the AI Dawg. It provides logo display space, core brand colors, and a simple reference system for keeping future slides, prototypes, posters, and project materials visually consistent.
Logo System
Use these panels to present the main Franklin GPT brand marks. They give you clear space for the mascot logo, round badge, and wordmark-style lockups on dark, light, and red backgrounds.
Mascot Mark
Best for presentations, posters, and sections where Frank is the visual focus.
Primary Lockup on Red
Use for branded title slides or guide pages where the red identity needs to lead.
Primary Lockup on Dark
Works well for darker backgrounds and more dramatic presentation treatments.
Need everything at once? Download the full Franklin GPT logo bundle with PNG, SVG, and reference assets.
Download All LogosWordmark Space
This area gives you a clean branded lockup section inspired by your sample board. It can be reused in documents when you want Frank paired with the project naming system.
Frank
The AI DawgBrand Colors
These are the primary colors already reflected in the Franklin GPT site and mascot branding. Keep these values consistent across web, print, slides, and supporting materials.
#BA0C2F
Frank Red
Primary brand accent used for emphasis, hero treatments, buttons, and major highlights.
#000000
Core Black
Use for contrast, structure, outlines, bold text, and dark logo applications.
#FFFFFF
Clean White
Primary readable background color and the main space for body content and document layouts.
Typography Guidance
Franklin GPT works best with bold, high-contrast headings and highly legible body copy. The visual voice should feel technical, confident, and easy to scan.
Hero / Display
Franklin GPT
Display Type
Use extra-bold, uppercase display text for hero titles, section intros, and key poster moments. Keep tracking slightly expanded for a futuristic feel.
Support academic advising with faster, clearer guidance.
Section Headings
Use strong sentence-case or title-case headings for cards and page sections. Headings should feel clear and structured rather than decorative.
Franklin GPT is designed to help advisors and students find relevant coursework, policy, and campus support information quickly and consistently.
Body Copy
Body text should stay on white or lightly tinted backgrounds with generous line height. Prioritize readability over visual effects in long-form content.
UGA-focused guidance, powered by AI.
Accent / Technical Type
Monospaced or system-mono accents can be used sparingly for futuristic callouts, taglines, or UI-inspired labels.
Button Styles
Buttons should feel crisp, bold, and high-contrast. Rounded pill shapes work especially well with the current Franklin GPT interface style.
Primary Action
Use red gradient buttons for main calls to action such as launch points, downloads, and section navigation.
Secondary Action
Use a soft red-tinted button for supporting actions that should stay visible without competing with the primary CTA.
Dark Action
Use black buttons when you need stronger contrast or a more formal supporting action in documents and guides.
UI Components
These components reflect the current Franklin GPT site direction and can serve as a lightweight visual reference for future interface decisions.
UGA-Focused Guidance
Franklin GPT
Support academic advising with faster access to relevant policies, coursework, and campus resources.
Advisor Focused
UGA Specific
Hero Panel
Use dark red gradients, strong display text, and concise supporting copy for high-impact top-of-page sections.
Project Detail Card
Summarize one core capability or outcome in a short card with an icon, a tight heading, and one to two lines of supporting text.
Info Cards
Cards should have soft corners, restrained shadows, and enough whitespace to feel polished and legible.
madeline.smith4332@gmail.com
My LinkedIn Profile
Team Contact Block
Keep contact information stacked, readable, and link-friendly so long email addresses and profile links don’t get cut off.
Usage Notes
Keep the visual system simple and consistent so Frank feels recognizable across every project touchpoint.
Recommended Use
- Use white backgrounds for longer reading sections and documentation.
- Use Frank Red for accents, calls to action, and visual emphasis.
- Choose the round badge or mascot mark when you need a character-led visual.
- Use the primary lockup when you want the product and mascot to read together.
Avoid
- Do not introduce additional unrelated accent colors into the core brand system.
- Do not place low-contrast logos on visually busy backgrounds.
- Do not stretch or distort the mascot or wordmark assets.
- Do not replace the core red, black, and white palette in major deliverables.
Do / Don't
Use these quick examples to keep the Franklin GPT brand system clean, legible, and consistent.
Do
Use the primary lockup on dark, clean backgrounds when you want strong contrast and clear recognition.
Use white or lightly tinted backgrounds for longer reading sections, documentation, and body-heavy layouts.
Don't
Do not place logos on busy or low-contrast backgrounds where the mascot and wordmark become harder to read.
Do not introduce unrelated accent colors that compete with the core red, black, and white brand system.