NMI-LaserCube | Visual Design Guide

NMI LaserCube

Visual Design Guide

Primary Colors

Secondary Colors

Typography

Assets

Primary Colors

Our primary colors include the innovative, tech‑forward identity of the New Media Institute and UGA’s traditional red‑and‑black branding. We added New Media Midnight in place of the black which the LaserCube does not project.

Bulldog Red

BA0C2F

HEX

3, 100, 70, 12

CMYK

186, 12, 47

RGB

Arch Black

000000

HEX

0, 0, 0, 100

CMYK

0, 0, 0

RGB

Chapel Bell White

FFFFFF

HEX

0, 0, 0, 0

CMYK

255, 255, 255

RGB

New Media Midnight

2323B5

HEX

81, 81, 0, 29

CMYK

35, 35, 181

RGB

In the Cloud Gray

CCCCCC

HEX

0, 0, 0, 20

CMYK

204, 204, 204

RGB

Secondary Colors

Our secondary colors include our cohesive visual language for our class deliverables. They demonstrate how the LaserCube can add vibrancy and an immersive experience to any event.

Pink Flare

FA8BEE

HEX

0, 44, 5, 2

CMYK

250, 139, 238

RGB

Electric Plum

AF32A9

HEX

0, 71, 3, 31

CMYK

175, 50, 169

RGB

Sky Tech

39C4C5

HEX

71, 1, 0, 23

CMYK

57, 196, 197

RGB

Slate Wave

5B62C2

HEX

53, 49, 0, 24

CMYK

91, 98, 194

RGB

Typography

To stay on brand with the NMI’s style guide, we used Montserrat for the motion graphics which the brand marks utilize. We incorporated other typefaces that emphasize the bold attention the LaserCube projects.