1stGen AI

Visual Design Guide

Service

Colors
Service

Typography
Service

Logo(s)
destination
Primary

Colors

Snug Beige

Snug Beige

#f4ebe3
Sunshine Yellow

Sunshine Yellow

#ffca54
Marine Blue

Marine Blue

#2a86a2
Law Maroon

Law Maroon

#ba4646

This core color palette conveys a rich, sentimental, and cozy atmosphere while marrying a vibrant and festive pop of colors. This harmonious blend encapsulates warmth and liveliness, reflecting the heart of our brand.

Secondary

Colors

Cloudy Grey

Cloudy Grey

#e3ecf4
Clay Red

Clay Red

#a2452a
Perfect Blue

Perfect Blue

#5489ff
Maldives Blue

Maldives Blue

#46baba

Our soothing accent palette, while complementary to the original primary colors, evokes a balanced blend of lightheartedness, seriousness, and sophistication, conveying relaxation and tranquility. However, it is important to note that these colors may not be suitable for all contexts.

destination
1stGen AI

Fonts

Medium Open Sans
Headlines, Titles
This Is A Title

Regular Merriweather

Body

This Is A Body

Medium Open Sans offers a clean, modern look, ensuring easy readability for users. Regular Merriweather adds warmth and familiarity with its serif style, creating a welcoming experience. Together, these fonts reflect the supportive, user-friendly nature of the chatbot.

destination
1stGen AI

Logos

Vertical Logo

Vertical Logo

Icon Logo

Icon

Horizontal Logo

Horizontal Logo

With our audience in mind, 1stGen AI aimed for a logo that feels welcoming yet impactful. We designed a clean, simple globe with vibrant color swooshes radiating outward, symbolizing people coming together from all corners of the world.

New Media Institute

An AI made by first gen, for first gen

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