Campus Casting
Visual Design Guide
Colors
Logos
Fonts
Inspiration
Our Colors
Bulldog Red
Arch Black
Chapel Bell White
Our Logos
Our Fonts
OSWALD
Merriweather
Our Inspiration
Colors
We chose to adhere to the brand colors frequently used by the University of Georgia because of our clients' affiliation with the institution. Specifically, we have chosen to incorporate the most traditional colors of the university—Bulldog Red, Chapel Bell White, and Arch Black—into our platform to ensure immediate recognition and a strong association with the university for our target audeinces.
Logos
In crafting our logo, our aim was to achieve simplicity while also conveying a strong sense of community and unity amongst actors and filmmakers at UGA. All three logos incorporate the University's fonts and colors. The primary and secondary logos emulate a video camera recording, featuring a black framed outline and a red dot, and abbreviated logo offers a simplified version of the two. Depending on the display layout, all three logos are suitable for use in print, digital, and social media contexts.
Fonts
Similarly to our approach with colors, we've selected two of the University of Georgia's primary fonts to adhere to their brand guidelines. Oswald, a sans-serif font, is used for our logos, headers, and subheaders, while Merriweather, a serif font, is predominantly utilized for body text, headers, and subheaders.
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