Aisle Assist

Visual Design Guide

Colors

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Walmart Blue

#027ec6
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Spark Yellow

#fcba30
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Baby Blue

#e4f5ff
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Dark Blue

#072040
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Apple White

#ffffff
logo condensed

Logo

logo condensed

Logo condensed

app reskin

App Reskin

apple icon
walmart icon
cart icon

Explanation

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Walmart Branding:

We chose to follow Walmart's pre-existing color and typography in order to mantain a strong brand identity. Additionally, aligning with the pre-existing Walmart branding makes it clear that Aisle Assist is a Walmart app update.

Other Inclusions:

Because Aisle Assist is an Apple Intelligence integration, we included the Apple icon and Apple White color in the visual design guide for communications conveying Apple Intelligence features. Additionally, the Baby Blue color and cart icon were added for Aisle Assist messaging.

The app logo will be featured in a temporary app-reskin promotion when the Aisle Assist update is released.

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