Catchfish: VISUAL DESIGN GUIDE
Brand Colors
The US Navy - #0D1230
This color will be used for document backgrounds and text on “sunscreen” backgrounds.
UNDA DA SEA - #59A9C8
This color will represent the water in Catchfish.
It is only permitted to be used as a pond color or other graphics material.
Emergency Lifevest - #FF9823
This color is to be used for bold headlines on “The US Navy” backgrounds, used sparingly, and some graphics material.
Sunscreen - #ffffff
This color is to be used for most type when “The US Navy” is the background.
F*** THE GATORS, GO DAWGS - #008148
Eat my Bubbles - #A9DDD6
It's Giving Swamp - #E1E8CB
Blob Fish - #FAD2E9
Typography
Header - Bobby Jones 64PT
Header - Bobby Jones Condensed 36PT
Body - Open Sans 16PT
LOGO
Make something work. Then, make it work better.
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