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Your Virtual Campus Adventure Awaits!

RoblUGA

RoblUGA is a virtual campus tour on the Roblox platform for potential University of Georgia students, offering an engaging way to explore the university's landmarks, traditions, and community. This innovative approach to college recruitment helps foster connections and pride among future Bulldogs, revolutionizing the UGA experience.

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The Demo

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Project Specifics

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Interaction with Campus Traditions

Campus customs developed since the university's founding in 1785 make it distinctive, and we must uphold them for future generations.

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Gather Campus Swag

Visitors can be rewarded for exploring the site by being given digital objects, such as school logo hoodies. This is a terrific method to encourage people to explore the campus.

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Campus Landmarks and Buildings

RoblUGA will feature models of UGA's key landmarks and structures, such as the Chapel Bell, Old College, and Herty Field fountain, for an authentic campus experience.

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Interact with Other Potential Students

Interacting with prospective and current UGA community members enhances virtual campus tours, fostering a sense of belonging and valuable insights exchange.

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Meet the

Team

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Ryan Fernandez

Creative Director

With almost 20 years in architectural visualization, Ryan demonstrates expertise in contemporary architectural and landscape graphics, animation, and digital content, highlighting exceptional skill.

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Virtual Me

Design Lead

A cheerful individual who wanders about the campus looking for hidden swag or trying out the newest features. The most well-known player character in Roblox, he is more well known by the nickname Bacon Hair.

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NPC

Design Assistant

A non-player character (NPC) is a video game character that is controlled by the game's artificial intelligence (AI) rather than by a gamer. NPC's can be customized to perform custom tasks.

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Project Materials

Design + Media

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Design System

A comprehensive design system comprises a cohesive set of guidelines, thoughtfully designed to establish a consistent and unified brand identity. This ensures that audiences can easily recognize and connect with the brand across diverse platforms and touchpoints, fostering familiarity and trust.

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Poster

The eye-catching RoblUGA poster features vibrant graphics of iconic UGA landmarks and avatars interacting in the virtual campus. With a bold title and engaging tagline, it draws attention to the innovative RoblUGA Campus tour, inviting potential students to explore the immersive world.

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Trailer

The 55-second RoblUGA trailer invites viewers to experience the virtual University of Georgia campus on Roblox, emphasizing interaction and engagement. Showcasing iconic landmarks, the trailer evokes excitement for prospective students eager to explore RoblUGA and join the Bulldog family.

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Behind the Product

Project Research

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Project Brief

The project brief includes the pitch, research, and competitive advantage report, outlining the proposal, findings, and unique selling points. This strategic document presents a compelling narrative, market insights, and differentiators, guiding the team and positioning the project for success.

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UXRP

Our user experience research plan aims to gain insights into user preferences, habits, and driving factors to improve product design and functionality. By employing diverse research methods, we emphasize user-centric design principles throughout the development process, promoting optimal outcomes.

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User Testing Report

This user experience research report evaluates user actions and preferences to refine product design choices. By integrating data from multiple research techniques, the report guides designers in developing user-focused solutions for increased user satisfaction.

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Downloadable Archive

Source Files

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Project 1.0

The Project Selection Presentation Deck is a visually engaging tool designed to showcase and compare potential projects, highlighting their objectives, benefits, and risks.

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Project Beta

This Beta Presentation highlights key improvements, addresses feedback from early testing, and sets the stage for the final product launch.

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RoblUGA Game

This QR code offers a gateway to my final project, enabling instant access and effortless exploration of the innovative features and user experience Robluga embodies.

Make something work. Then, make it work better.

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