Helping you feel happy, healthy, and strong

Royal Change

A company owned by fitness influencer, Sydney Houdyshell, that offers a wide variety of fitness apparel and equipment, in addition to a paid subscription to a private community called the Sydney Squad. Sydney has inspired thousands of men and women across the globe, empowering them to incorporate movement throughout their day and improve their overall wellbeing.

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Project Details


Our team built an entirely new Royal Change website from the ground up. Our client knew it was time to say goodbye to their original Weebly website created 4 years ago, so we developed the new site on WordPress with fully functional plugins and a new organizational structure.

Design System

Originally, our client did not have a design system for Royal Change. Therefore, we developed a fully fleshed out design system for our client that contains logos, a new color scheme, and many examples of uniform UI components.

Membership Service

With their growing membership service called the Sydney Squad, it was our job to find a new way to make benefits more accessible to members of the Sydney Squad. We created an online member platform that contains everything that members need directly on the Royal Change website

Meet our Client

Sydney and Dustin Houdyshell

Royal Change Co-Owners

Sydney and Dustin have been running
Royal Change together since 2017.

YouTube Channel

They have a fitness channel with over one million
subscribers and 1000+ workout videos.

Their Mission

To provide the world with free,
high-quality fitness.

Picture of our clients, Sydney and Dustin Houdyshell
Meet the


Team Member Name

Jordan McGuire

Jordan graduated the University of Georgia with a bachelor's degree in Advertising along with certificates in New Media and Writing. She fell in love with web development and UX design during her New Media certificate journey. It was clear that this was the path she wanted to take, and she is now currently pursuing a Master's degree in Emerging Media. Jordan hopes to land a career in the UX field and continue to expand her knowledge of coding languages through small free-lance projects.
Team Member Name

Katherine Crocker

Katherine received her Bachelor’s degree in Broadcast Journalism at the University of Georgia while also completing the New Media certificate. While pursuing this certificate, Katherine realized her passion for front-end web development and design. Despite her love for journalism, she knew Emerging Media was the path she wanted to take. Katherine was already on the Double Dawgs pathway for another field, but switched to EM at the beginning of her certificate career. She now plans to pursue a career in UI/UX design after graduating with her Emerging Media masters degree.
Team Member Name

Maya Giro

Maya is an alumna of the University of Georgia where she received a Bachelor of Arts in Advertising from the Grady College of Journalism and Mass Communication. During her undergraduate studies she also pursued a certificate at the New Media Institute and a minor in Design and Media from the Lamar Dodd School of Art. Maya is currently pursuing a Masters of Arts in Emerging Media. In this accelerated masters program, she is most interested in consumer experience design and user experience which she plans to use in her career. Maya is living in New York City working as an Art Director at an agency.
Royal Change

Happy, healthy, strong.

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