Graphical Elements

In the preliminiary sketches Laura showed us for the logo, they were all circular and included a river element. Laura also mentioned that Wild Earth Camp utilizes Coyote Teaching, a form of learning to live by example, with the kids during camp, and she wanted to incorporate that somehow in the logo. As a result, we ended up incorporating the silhouette of a coyote to symbolize the Coyote Teaching Wild Eart Camp uses. We also included a river to symbolize the creeks on the land.

Primary Logos

Logo should only be used in the brand's colors, dark gray, or off-white; no other colors are allowed. Dark Gray logo should only be used on top of light colors like the off-white and beige brand colors. The off-white logo should be used on top of dark colors like the brand's dark green, light lue, light green, and brown colors.

Colors

The inspiration for the brand's colors come from the land Wild Earth Camp is located on. We wanted Wild Earth Camp to have an earth color palette, so we added greens, browns, and a blue similar to the colors found on the land.

Primary Colors

Typography

When looking for typefaces, we wanted something modern yet fun that is similar to the playfu nature of Wild Earth Camp. We chose Domus Titling Extra Bold for headings, Domus Titling Medium for subheadings, and Omnes Regular for body text. Domus Titling is a more rounded, sans serif typeface which creates an inviting feeling. Omnes Regular is also a sans serif typeface and its round and simplistic nature allows for easy reading and is thus good for body text.

Headings: Jua(Size:100, Weight:800)

Subheadings: Nunito Bold(Size: 60, Weight: 700)

Body Text: Nunito Regular(Size: 30, Weight: 500)