GymDogs Experience 2.0
Visual Design Guide
Logos
Colors
Fonts
Inspiration
GymDogs Experience 2.0
Our Logos
GymDogs Experience 2.0 has three logos. The logo includes the iconic Georgia “G” which represents the brand of
Georgia Athletics and the GymDogs with the 2.0 added, as we are the second team to work on this project.
The lines and squares in our logo symbolize our journey and the roads we have taken to learn AR.
Animated Logo
For digital
Black Static Logo
For both print and digital
White Static Logo
For both print and digital
Colors
GymDog Experience 2.0 uses the colors from the UGA Athletics Brand guide to reflect the brand of the GymDogs.
Red: #cc0000
Black: #121212
White: #ffffff
Fonts
GymDog Experience 2.0 follows similar typography guidelines as the GymDogs brand guide.
United is used across all projects as the heading and subheading and Open Sauce as the body text.
For script fonts, Milestone will be used.
United
Heading and Subheading (Print and Digital)
Anton
Heading and Subheading (Digital Only)
Open Sauce
Body Text(15 pt)
Milestone
Script
Inspiration
The GymDogs aesthetic, brand, and Instagram inspire many of the GymDog Experience 2.0's AR filters.
Make something work. Then, make it work better.
Assignments
All rights reserved UGA New Media Institute.