Logo

When designing and creating our brand logo, we wanted it to reflect the FlexList app's minimalist yet youthful and fun design, while also conveying its streamlined functionality and personalized feel. Being that the productivity ring is our app’s primary element, we wanted to make it the focal point of our logo and other branding materials. As such, our logo is made up of a black circle with a teal productivity ring inside of it, filling about ⅔ of the circle. Our app’s name, FlexList, is displayed in a crisp white across the ring so it draws the viewer’s eye. The name itself reflects the simplicity of the app’s function, a to-do list, and the flexibility of it, provided by our customizable features.