Team Name | New Media Certificate Capstone Project Page

Athventure

Project Details

Logos

Colors

Fonts

Inspiration

Athventure

Logos

Standard Logo

App Logo

Written Logo

Athventure

Color Palette

Maximum Yellow #EEC170

Moss Green #8C9E55

Milledge Pumpkin #CD7125

Evergreen #636E41

Athventure Red #AD0505

Almost Black #0E151B

Athventure

Typography

Norwester

Open Sans (Bold)

Open Sans

Athventure

Logos

Uga the bulldog!

Russel from "Up!"

Fall in Athens!

Athventure

Visual Design Guide

Color Palette

We chose red and black to signify UGA, an integral part of the culture in Athens. Since our app is focused on encouraging UGA students to explore areas off campus, we wanted to include a variety of colors outside of red and black to avoid correlation with UGA.
We included pleasant fall colors to remind freshmen of their surrounding nature, to evoke nostalgia for Athens in the fall season, and to stay true to the scout theme.
Evergreen and White will serve as our primary app background colors. Almost Black and white will serve as our text colors depending on the background color. The color palette displays the recommended text color according to accessibility standards.

Logos

Meet Rush, the adventurous English bulldog, and image for our logo that pays homage to Uga, the University of Georgia mascot.
The bulldog is a notable symbol in the Athens community that represents the spirit of dawg nation. We were inspired by Russell, the Junior Wilderness Explorer, from the Disney Pixar movie Up for Rush's scout attire: a red neckerchief and wide-brimmed hat.
Logo 2 is our app logo. We recommend using this logo on a dark background and where there is limited space.

Typography

We selected fonts that were playful, but also simple and accessible. Our logo and title font, Norwester, is bold and eye-catching. We decided to add a shadow behind the lettering to create depth in the title.
The font size for the app will be auto-adjusted to each user's screen, so we will not have to set sizes. For the website, we will follow 80px for titles, 50 px for section headers, 20px for subheaders, and 18px for body text.