Team AR.T

Visual Design Document

logo & wordmark

This is our logo and wordmark! Because of the simplicity and minimalism of our brand, we only have one of each,
with no variation, since there should not be any need to ever use a variated version.

Wordmark

Our wordmark includes our logo, as the period in our team name, ar.t. In this wordmark, we decided to make the "ar" red, and the "t" black to distinguish them from one another.

Logo

Our logo is a spin on the traditional New Media Institute logo, as we took the digits from the traditional logo and used them to form something new, which is also representative of our project.

Download Logos Here!

colors

For our colors, we used the traditional colors from the UGA New Media Institute Style Guide,
which is derived from the official University of Georgia Style Guide.

Arch Black

#000000

Bulldog Red

#BA0C2F

In the Cloud Grey

#CCCCCC

Chapel Bell White

#FFFFFF

typography

We chose to use Raleway for all of our fonts again to emphasize the simplicity and minimalism of our brand.
This font also is the font that the New Media Institute uses for most of its branding and style,
so to keep in consistencey with our client it just made sense to go with this font.