An innovative interface for modern medical careers
For our Capstone project, we are working with the Innovation Hub client, Metropolis. For healthcare organizations, filling open positions is expensive. Metropolis uses automated and machine learning technology to generate job matches between healthcare organizations and healthcare workers. With Metropolis, we are working on improving an already existing product. We have three main areas of focus: SEO improvement, brand identity/marketing, and user experience for the existing website, additional features, and new mobile application.
Three Key Areas
Our SEO focus centers on optimizing their website, integrating Google Analytics, configuring keywords, and generating additional backlinks through PR and content creation.
Marketing & Social Media
Our social media focus centers on revamping social accounts, including rebranding content and adding scheduling systems to their accounts while building the company’s social following
Our UX focus centers on prototyping a new app, as well as additional web products for the company and implementing extensive user research on selected prototypes.
Emerging Media Capstone
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