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Not Your Grandma's Greeting Card.

LiVE CARDS

Turn a sentiment into a statement with LiVE CARDS.
By combining the exciting visuals of AR with the ease of App Clips, LiVE CARDS maintain the simplicity of a greeting card while adding a new, exciting visual experience. Simply scan the code in the card, and the experience will unfold before your eyes. No App required.

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What is

Our Project

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Our task was to create a worthwhile experience using AR and App Clips.
The end result was LiVE CARDS - greeting cards, made more exciting. With LiVE CARDS, we're transforming a cute piece of paper into an experience worth holding on to.
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An AR Experience

Add some pop into your special occasions with a 3-D experience.

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Simple to Use

To use, all you need to do is scan the code inside the card and accept the App Clip prompt.

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No App Required

As long as you have an iPhone iOS 14.5+ enabled, all you need to scan a code is your camera app.

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New Card, Same Charm

Our cards are designed with a bright, lively style that’s sure to bring a smile, even without the iPhone.

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Meet the

Team

Colin Bergen

Colin Bergen

Team Manager and Content Creator

Colin Bergen is an EMST and English major at UGA. As the project manager and primary content creator, he is responsible for the project's direction, research, and text/video communications.

Jeff Kelsch

Jeff Kelsch

Lead AR-iOS Developer

Jeff Kelsch is a MIS major with a CS minor at UGA. As the Lead AR-iOS Developer, he is responsible for creating the Swift project code in Xcode and managing the technical aspects of the LiVE CARDs project.

Melissa Hermes

Melissa Hermes

Lead Art and UX designer

Melissa Hermes is a a Cognitive Science major at UGA. Her role in this project is to create visual assets for LiVE CARDS. This involves the construction of all logos and marketing materials as well as ensuring a visually consistent project.

Lizzie Wamsley

Lizzie Wamsley

PR Manager and Marketing Head

Lizzie Wamsley is a Public Relations major with a Human Development and Family Sciences minor at UGA. She is responsible for our promotional materials and our brand communications.

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Assignments

Checkpoint One

Exploratory Research Screenshot

Exploratory Research

Through our initial research, we discovered the capabilities and limitations of AR and App Clips.
Project Plan Screenshot

Project Plan

Our Project Plan helped us to decide on the scope of our project and the timeline in which we needed to get it accomplished.
PR and FAQ Screenshot

PR / FAQ

Our PR/FAQ allowed us to communicate our purpose and goals for this project to the public.
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Assignments

Checkpoint Two

User Research Screenshot

User Research

Through internet research, local surveys, and individual interviews, we discovered our primary consumer demographic and what challenges we would need to overcome for our product to be appealing.
UX Design Screenshot

UX Map

We created a storyboard-based UX map to understand how different users would interact with this product, and how we could appeal to the different wants they would have for this product.
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Assignments

Checkpoint Three

1.1 Screenshot

1.0

Here is our first, rough release of LiVE CARDS.
Design Doc Screenshot

Visual Design Guide

These is our guidelines for the aesthetic of LiVE CARDS.
Project Poster

Poster

This is our official poster, which was designed to be displayed in promotions and in Grady College.
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Assignments

Checkpoint Four

1.0 Screenshot

1.1

This is our nearly complete, functional project.
Social Deliverable Screenshot

Launch / Handoff Deliverables

We created two conceptual social media campaigns for Instagram and for Mailchimp.
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Assignments

Final Deliverables

Final Project Image

Final Project

This is the official LiVE CARDS product as it was shown at SLAM.
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One Pager

This is the handout we gave to people at SLAM, which provides a brief description of our project.
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Trailer

Our short product trailer, shot by Colin Bergen.
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Outside Assets

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Credits

All the assets we used from outside resources are credited here.
Quick, Simple, Stunning

Open up a magical experience in just 3 easy steps

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Pick Up a Card

Choose from a variety of colorful cards,
each tailored to a special occassion.

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Scan the Code

To use the AR component,
just open the card and scan the code inside with your iPhone camera.

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Enjoy the Show

View a live 3-D experience
in a matter of seconds.

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Scan to Experience

Ongoing

Trip to rome
40% completed
New Media Institute

Make something work. Then, make it work better.

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