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Branding 101: Geek Out With Me

The podcast for the modern day entrepreneur.

Whether you want to learn how to effectively use technology to make your brand more accessible online or if you're starting a brand from scratch, this is the perfect podcast for you.

Branding 101: Geek Out With Me provides its listeners with real emerging media solutions that help their brands excel.

Topics include: brand strategy, social media, project management, UX and UI, design principles, and digital brand presence.

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Branding 101: Geek Out With Me

Project Features

The Podcast

Branding 101: Geek Out With Me is first and foremost a podcast. I started Branding 101: Geek Out With Me with the intention of it becoming both a strategic tool and a form of entertainment for the modern day entrepreneur.

The Blog

In addition to the podcast, I also have a blog that lives on a branded website. This blog provides more information to my listeners, taking a deeper dive into each episode topic.

The Website

I created a branded website as part of my Capstone project to house all of my project features. The website is where you will find my blog, where you can listen to the podcast and where you can view my merch shop.

The Shop

The merchandise Shop lives on my branded website. Here you can find Branding 101 gear: a sweat set, beanie, tshirt, etc.

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Meet the

Host

Team Member Name

Chase Elser

My name is Chase Elser and I am a Master’s student at the University of Georgia. As a podcast host, I leverage my own experiences, my research skills and the knowledge gained from my graduate program studies to dive deep into sectors of branding and small-business cultivation that interest me.

Outside of Branding 101 – I have a small art business that I manage through social media and my own website. I have always been interested in content creation, creative advertising and brand storytelling, which I hope to explore more throughout my graduate studies.
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Project Materials

Design + Media

Design System

Design System

The Design System serves as a fully functional style guide for Branding 101: Geek Out With Me.

It has a complete gallery of commonly used UI components, component groupings and other important brand assets.
Project Poster

Poster

The Poster serves as a primary promotional elements for Branding 101: Geek Out With Me.
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Trailer

The trailer also serves as a promotional element for Branding 101: Geek Out With Me.

The trailer is meant to be attention-grabbing and to help create new podcast listeners.
Behind the Product

Project Research

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Project Brief

The Project Brief serves as an overview for the Capstone project and the entire development process. It includes rough drafts of each fully fleshed out episode plan as well as important market research from early on in the development phase.
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UX-RP

The User Experience Research Plan is a detailed research plan for when it comes time to assess user experience. This document includes everything from research goals, sampling plan, consent forms, pre and post-test surveys and protocol for any alternative testing methods.
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UX-RR

The User Experience Research Report is a detailed account of all user experience testing carried out in the Beta testing phase of development.
New Media Institute

The podcast for the modern day entrepeneur.

Links

All rights reserved UGA New Media Institute.