Get Home Safe.

Designated Dawgs

Improving the Digital Presence and User Experience of Designated Dawgs,
a UGA Student Organization dedicated to providing safe rides home.

Find out more

Play Demo

Project Details

Website

Building a new brand website from scratch using WordPress.

Brand Refresh

Modernizing the 20 year old brand for their new audiences.

Imagery

Capturing images to convey the experience Designated Dawgs provides.

Video Tutorial

Developing a simple video detailing the processes used by Designated Dawgs.

Meet the

Team

Rachel Ziner

Rachel is a 2022 UGA graduate from Marietta, Georgia. She recently received her degree in Advertising from Grady College and is now pursuing her Emerging Media Masters through the Double Dawgs program. She hopes to work in Account Management or Project Management in digital advertising upon graduating in May 2023.

Ana Chirinos

Originally from Tegucigalpa, Honduras, Ana is a graduate student pursuing a Masters in Emerging Media. She completed the New Media certificate in December of 2021, alongside her Bachelor of Arts in Cognitive Science. Upon graduating in May, she hopes to work in UX design for mobile app development.

Stephanie Lopez

Stephanie recently graduated from UGA with her Bachelor of Arts in Advertising with a minor in General Business and a certificate in New Media. She is currently working towards completing the Emerging Media Masters program and hopes to combine her skills in photo and video production with web design upon graduating in May 2023.

Project Materials

Design + Media

Behind the Product

Project Research

Project Brief

All the research, details, and strategy that set our project up for success, located in one place.

UXRP

The strategy for taking capstone beta to the next level through user testing, to best serve our audiences as well as our client.

User Testing Report

A detailed report outlining an overview of the Designated Dawgs website, key findings in user testing, and future implementations to the product.

Downloadable Archive

Source Files

Project Beta

The polished product after a little over a semester of work that was presented at Mini-Merge and shared in User Testing.

Project 1.0

The final version of our capstone project created through research, branding, development, and testing. The final website can be found at www.DesignatedDawgs.com.

Testimonials

What the Designated Dawgs Team says about our project.

"Being Chief Executive Director for the past 2 years, our digital footprint and marketing plays a major role in our operations. When I first spoke with Rachel, Ana, and Stephanie, I was so excited to see what the year would bring as our website was so outdated and our branding was years old. The data collection and research done by the team and the work put into improving our digital footprint has been incredible and will truly reshape the way we appear to parents and students as a non-profit and campus organization. Designated Dawgs could not be more thankful for the work done by these three in conjunction with the New Media Institute. We cannot wait to show off our new website and branding materials on our marketing materials in the years to come. Our team is more than certain that riders and parents will find these resources extremely user friendly and helpful. Ana, Stephanie, and Rachel’s enthusiasm, attentiveness, dedication, and advice really helped create the perfect product for out organization and we could not be more grateful for their hard work!"

Taylor Talley

Chief Executive Director

"As a small campus organization, the way that we market ourselves is everything. Our previous website setup was confusing and not user friendly. Not only was it outdated, but it did not display our most necessary information in an obvious or clear way. After being shown the work that the New Media Institute put in to build us our new website, I was truly blown away. Not only does it look substantially better but it’s so much easier to use and I know it will have a profound impact on Designated Dawgs."

Sarah Brennan

Vice President of Finance

"As the Director of Web Development for Designated Dawgs, I am thrilled with the work that the New Media Institute did on our website reconstruction. The changes they made have truly transformed our online presence. One of the most noticeable improvements was the updated logo that they designed for us. It perfectly captures our brand and has made our organization easier to identity. Additionally, the new website design is much more aesthetic and user-friendly, and facilitates visitor navigation to quickly find the information they need. Overall, the New Media Initiates did an outstanding job on our website, and we couldn't be happier with the results. Their expertise, attention to detail, and constant communication have made them a pleasure to work with and shown a significant impact on our business. Designated Dawgs highly recommends them to anyone in need of quality web development services."

Alexis Nixon

Director of Web Development

Make something work. Then, make it work better.