Visual Design Guide


Brand Colors

Because we are committed to creating an app that is not only simple and easy to use, but also fun and appealing for our young target market, we chose a brand color that was gender neutral and bright without being overwhelming.

  • Light teal color: #00c2cb
  • Dark turquoise: #03989e
  • Black color: #000000
  • White color: #FFFFFF
  • Dark gray color: #2e2e2e
  • Light gray color: #CACACA

Fonts & Scale

The fonts that we used in our app, on our website, and in our promotional materials and their corresponding sizes. Click a font name to download!



The icons that we used in the various pages of our app. Click to download!

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