Visual Design Guide
When designing and creating our brand logo, we wanted it to reflect the FlexList app's minimalist yet youthful and fun design, while also conveying its streamlined functionality and personalized feel. Being that the productivity ring is our app’s primary element, we wanted to make it the focal point of our logo and other branding materials. As such, our logo is made up of a black circle with a teal productivity ring inside of it, filling about ⅔ of the circle. Our app’s name, FlexList, is displayed in a crisp white across the ring so it draws the viewer’s eye. The name itself reflects the simplicity of the app’s function, a to-do list, and the flexibility of it, provided by our customizable features.
Because we are committed to creating an app that is not only simple and easy to use, but also fun and appealing for our young target market, we chose a brand color that was gender neutral and bright without being overwhelming.
- Light teal color: #00c2cb
- Dark turquoise: #03989e
- Black color: #000000
- White color: #FFFFFF
- Dark gray color: #2e2e2e
- Light gray color: #CACACA
Fonts & Scale
The fonts that we used in our app, on our website, and in our promotional materials and their corresponding sizes. Click a font name to download!
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